StocksCNBC Markets/Nov 08, 2026, 02:00 PM

Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty

Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.

(TLDR) Too long didn't read.

New hydration brand launches 💧 Available at major retailers 🛒

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